This year, during Mobile World Congress Barcelona 2023, we saw a few players come out ready to make some noise.
Here are some of the brands making a splash this year.
OnePlus
OnePlus unveiled its OnePlus 11 smartphone, featuring the new Active CryoFlux cooling solution. This innovation is based on pioneering mobile refrigeration technology.
I got a chance to check the phone during the press launch. From the outside, the phone looks like it has coloured strips running along its back. This is actually a fluid, being pumped around the phone with a ceramic piezoelectric micropump.
The refrigeration chamber is accompanied by a set of lights at the rear and around the chamber, where you cansee the electric blue refrigerant moving non-stop. This ring is Guilloché engraved, a very precise decorative technique often found on luxury watches.
It has a 6.7” AMOLED screen, Snapdragon 8 Gen 2 brain, up to 16 GB of RAM and 256 GB of storage. 5,000 mAh battery with 100W fast charging, three main cameras of 50, 48 and 32 MP (Sony sensor and 8K video recording) and a 16 MP front camera.
Nokia
Not only did Nokia unveal a new company logo, they also released their"self-fix phone", one of the first budget Android smartphones designed to be repaired at home.
The technology in partnership with iFixit, will enable customers to do simple fixes themselves, such as replacing depleted batteries or cracked display screens.
Hmmm, do we really want to open phones ourselves? (if you are not a tech whizz that is!)
Xiaomi
The Xiaomi 13 and 13 Pro took the global stage at MWC.
Germany, France, Spain, and Italy will be some of the first markets to introduce the android smartphones, which both feature Leica cameras and Snapdragon 8 Gen 2 - an 8 core chipset that was only released at the end of last year.
Other brands worth mentioning:
Honor
The new HONOR Magic5 series has taken top spot for camera and screen tech in the DXOMARK Global Smartphone Ranking.
It weighs 219g and its camera features a 100-degree, 12MP selfie function that uses face scan technology for a picture-perfect shot.
Motorola
Motorola unveiling a phone with a screen that rolls out. Double tap your fingers on the side, and the display automatically extends from 5 inches long (13 cm) to 6.5 inches by unscrolling from the bottom.
Motorola’s owner, Chinese tech brand Lenovo, also showed off a laptop with a rolling screen, which took about 19 seconds to unscroll to its fully extended position. The company said its concept devices are unlikely to hit the market anytime soon. But cool to see what is coming next.