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  • Writer's pictureElise Quevedo

AI can be amazing and scary at the same time.



Here is an example of an advert thanks to the power of technology, which has had everyone talking in Spain for a while.


The brand Cruzcampo used a bank of over 5000 images and months of post editing.


The video below shows "the making of this deep fake process"


☑️ Extraction of original database

☑️ Alignment of original face structure

☑️ Alignment with the actress

☑️ Coding adjustments

☑️ 3d tracking for texture projection

☑️ Compositing & VFX


Congrats to Ogilvy and Metropolitana for this campaign.


Seeing how real these adverts feel, show us how careful we must be online. Online fraud is becoming harder to spot, we must always be vigilant.


On the other hand, how awesome is this video!


Incredible what tech can do.


Elise Quevedo

Author, Advisor, Storyteller


Top 50 Brand Ambassadors To Work With 2023 by Engati

Top Women B2B Thought Leaders You Should Follow in 2023 by Thinkers 360


Top 10 Most Inspiring Women to Lookout For by PrimeView Magazine

Top 21 Most Influential Women Influencers by StartUps Magazine UK

Top 50 Women in Tech Influencers by The Awards Magazine

www.elisequevedo.com

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