Why We Need More Than Google - The Power of Competition in Tech

Let me raise my hand and start with a confession. My name is Elise, and yes, I'm a 99% Google-first kind of person.

My cellphones? iOS and Android, so there are many Google apps. Laptop? Mac, but Chrome and Google Docs all the way. Voice assistant? You guessed it. Hey, Google Gemini, and that’s because I recently added iOS back into my life, and Siri and I are yet to become besties again! She still holds a grudge for making Android my number one for a while. Siri and I are working on it.

Even though I lean heavily into Google’s ecosystem, I never forget that nothing is invincible. And that’s why competition in tech is good.

I recall attending a Mobile World Congress Media Roundtable for one of the Chinese tech giants in 2018 and asking questions to their CTO regarding competition and staying at the top. The answer was, "We don't need to be number one. Competition pushes us to keep doing better".

When a 100+ billion dollar a year company gives you that answer, you remember and reflect on it.

The full article was posted in the publication "Tomorrow's Affairs" on June 1st, 2025

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