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  • Writer's pictureElise Quevedo

(Video) AI for the PR & Communications Industry with Joe Peng from BCW Global



This year, we have all witnessed the rise of Artificial Intelligence (AI) in different fields. So how about if we look into the impact on the world of PR and Comms?


AI plays a pivotal role in transforming the landscape of Public Relations (PR) and communications, offering unprecedented advantages to professionals in the field. 


AI-powered tools provide the ability to analyze vast amounts of data in real-time, helping PR practitioners to monitor and understand public sentiment, track media coverage, and gauge the impact of communication strategies.


AI facilitates data-driven decision-making, allowing PR professionals to tailor their approaches based on insights derived from analytics. In an era where information races, the integration of AI in PR and communications not only streamlines processes but also enhances strategic planning, fostering a more dynamic and responsive industry.


I enjoyed talking again to Joe Peng, APAC Chief Digital Officer at BCW Global, one of the world’s largest full-service global communications and public relations agencies. He shared his views on how AI impacts the world of PR and Comms.


➡️ What did Joe cover during our chat?


1- Thoughts on what the benefits of AI have been for the communications industry so far

2- Will AI take PR & Comms jobs away? Or are we going to see more hybrid jobs? 

3- BCW’s new tool, the “Decipher Index”

4- What we are going to see in 2024 when it comes to AI in PR and comms. 


And remember new technologies, or the evolution of them, are about understanding first and then embracing how we can use them best.




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