TA: Physical AI – a major trend next year

I was watching the live MWC25 Las Vegas keynotes this week when a fireside chat on delivery robotics piqued my interest.

Ali Kashani, CEO of Serve Robotics, said, "We want to be a shared platform. We want to be an infrastructure that everybody can use." That vision captures exactly where delivery robotics is heading, and where it already stands today.

I remember the first time I saw an autonomous delivery robot moving slowly down a sidewalk in Zaragoza, Spain, in 2022. It looked almost surreal, a piece of the future quietly navigating a human world I had only seen in China and Dubai before.

Goggo Network, the first firm in Spain to receive a logistics licence for autonomous robots, owned it. One of the first cities in Europe and the first in Spain to start an autonomous logistics operation was Zaragoza. The project was unfortunately shut down because of financial limitations.

Since then, I have followed the journey of these small but mighty machines. Today, autonomous delivery robots are real and currently deployed around the world.

In this piece, I want to look at Physical AI, how far delivery robotics has come, who is leading the way in real-world deployment, what challenges still exist, and what intelligent automation really means when it starts delivering at scale.

The full article was posted first in the publication "Tomorrow's Affairs" on October 19th, 2025

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