If trust is the currency of the future, how are you earning it today?

Let me start this week with a thought we cannot get away from. No one can deny that we're living in the most advanced era of human-machine collaboration we've ever seen. From enterprise automation to customer service, AI use is everywhere, and its growth is only accelerating.

Yet, with every new application, one question matters the most: can we trust it? This question links to the principle of transparency.

Not the compliance-driven kind that is set behind the scenes. I am talking about the human-centred kind, the one that builds bridges, earns loyalty, and brings technology closer to the people it serves. Because without the customers, businesses don't exist.

I am an example (because I am in tech) of someone who questions every single app or new solution that comes to market; I always ask myself if I can trust it. It's an automated thought I have. It's a blessing and a curse!

The full article was posted first in the publication "Tomorrow's Affairs" on June 29th, 2025

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